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Running Google AdSense for your website is often the quickest and easiest way to start generating revenue and $$$ for your website. In this article, I will tell you how to optimize ads on your blog or website for Google Adsense. The challenges we face while implementing ads on Blogs are very unique. With Blogs such as this one, we often have a predetermined page format which makes implementation even more challenging.

We receive a lot of queries everyday on advertising on our blog and also from new publishers hoping to learn from our experiences on why we display ads the way we do. These methods have been tried and tested and are the results of many hundreds of thousands of pageviews and unique visitor clicks to ads.

Below we will share with you five tips on how to optimize the layout of ads on your blog and get you going on your way to make money using targetted ads for your visitors.

#1. Choose a bold color for the Title of your Blog

When you choose a bold color for the Title of your blog or for that matter any title or sub-heading, you are drawing the attention of your visitor there. The reason I tell you to make the title of your blog bold is that you can add link unit ads just below the title of your blog. Link units are one of the most targetted ads and you will draw your visitors attention right there when they load your website.

#2. Blend Ads into your Blog

Make sure that your ad units have the same background color, URL color, borders of your ads etc as the background of the area where the ad unit will be placed, to ensure that you blend your ad units into the background of your blog. This will greatly increase the likelihood that your readers will see and click on your ads.

#3. Use wider ad formats for ad units

In general, having a wider ad format tends to me more reader friendly where the ad units are more likely not cramped for space.  Google restricts the number of ads on each page to three exclusing link ads and referral ads. So, the best three ads for an article page would be

a. Have a horizontal 468 x 60 banner just above your content in your post. Another good ad unit is the 250 x 250 square embedded on the top left side of your post.

b. If you have a blog that allows comments to be posted, have a 300 x 250 medium rectange above the comments section and at the end of the article.

c. For the third ad unit, place a 120 x 600 Skyscraper or a 160 x 600 Wide Skyscraper in your side bar.  Besides the skyscraper, you can also place a vertical link unit on the right side of your blog aka your sidebar.

For the image on the left, we have three ad units indicated by red, an Adsense for search indicated by Green and a link unit ad indicated by blue.

For the image on the right, we have again three ad units indicated by red. This includes a Skyscraper ad on the right. We again have an Adsense for search on the top right corner indicated by Green and a link unit ad just below the header of the blog.

#4. Place Adsense for Search and Adsense for referrals

Most readers expect a search bar on the top right hand side, either in the header section or in the sidebar area. You can remove the default search that came with your blog and replace it with Adsense for Search. Along with the Adsense for search and Referrals, you can increase your Adsense earnings besides allow your readers access to valuable information and exposing them to great products.

#5. Use Section Targeting for Google Ads

Using Section targeting, you can target an ad unit to a specific section of your blog. What this means is that say you are displaying ads on a particular post. The post is about say Colleges in America. However, in the side bar you have posts about Football, XBox etc. So, how does Google know what keywords to pick while generating targetted ads for your blog? Well… it doesn’t. Using section targeting helps you do this by blocking out irrelevant sections on your page.

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