How does Google deliver targeted ads to my blog or website?
Google Adsense continues to be the most popular way for website admins to generate revenue for their websites. Adsense is very easy to implement.
When you sign up for Adsense , Google provides you with AdSense HTML ad code which you place on the webpages on which you want to display the Google Ads. You do not have to worry about what kind of ads will be displayed as Google using its proprietary technology delivers relevant and targeted ads based on the content of that page.
The kind of ads that get displayed on your website depends on a number of factors. The most important of these are word frequency and font size. What this means is that, say you have a sports blog and you are talking about the latest schedule for the 2007 NFL season, you are most likely to have the keyword “NFL” mentioned a lot besides having the “2007 NFL regular season schedule” in bold and maybe in <h1> or <h2> tags. Google then knows that this page is about NFL and generates ads which might allow your visitors to say buy jerseys of their favorite team or other NFL merchandise. Besides these two, Google depends on keyword analysis and its algorithms to determine the content of your page to provide your visitors the most relevant ads.
Besides, targeted ads, say a particular advertiser likes your site, Google allows advertisers to select specific websites in the AdSense network on which they can run their ads. These ads do not use keyword targeting.
Besides keyword analysis, Google also generates ads based on the geographic location of your visitor, based on thier IP address. Besides geotargeting, Google can also determine the primary language of your site. Say you are talking about the Russian Hockey team on your sports blog, then a visitor from Russia would see ads served in Russian and that of a local advertiser in any based in Russia. If you would like to see what kind of ads the visitors to your site are seeing, Google provides you with an AdSense preview Tool. Click here to see how you can install the AdSense preview tool which allows you to preview the ads that would show up on any page of your website and from any country. This is a must for all publishers as it will allow you to further refine the content of your website.
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