TechCounter - TechNews, Money & SEO

Everyone who owns a blog or publishes content to a blog or a website provide their users some kind of an RSS option. RSS stands for Really Simple Syndication used to publish frequenty updated digital content such as blogs or news feeds.

Users of RSS content use software programs called “feed readers” or “feed aggregators”. The user subscribes to a feed by entering a link of the feed into the reader program. The reader can then check the user’s subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.

FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. If you long for creative ways to attract an audience, see where your content goes once you publish it and generally add a lot more value to your feed, then “feedburning” is for you.

Luckily for us, we have a Feedburner plugin to help us in our RSS feed aggregation.

Plugin Name: FeedBurner Plugin

Plugin Author: Steve Smith

Download the FeedBurner Plugin

http://www.feedburner.com/fb/products/feedburner_feedsmith_plugin_2.2.zip

Using some WordPress plugin magic, and user-agent detection, this plugin simply forwards all your feed traffic to FeedBurner. The plugin will detect all ways to access your feed (e.g. http://www.techcounter.com/feed/ or http://www.techcounter.com/comments/feed, etc.), and redirect them to your FeedBurner feed so you can track every possible subscriber. It will forward for your main posts feed, and optionally your main comments feed as well.

How to Install the WordPress FeedBurner Plugin

Step # 1:  Download the plugin from the link given above. Extract the zip file.
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Popularity: 7% [?]

FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. If you long for creative ways to attract an audience, see where your content goes once you publish it and generally add a lot more value to your feed, then “feedburning” is for you.

Feedburner also has one of the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

Here, we will walk through the process on creating a feedburner feed for your blog and get you started…

Step # 1: Click here to go to Feedburner. There on the FeedBurner homepage, Enter your full blog address such as http://www.techcounter.com in the “Ready to Burn?” form. Click Next

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Popularity: 18% [?]

While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to Google content guidelines and program policies, and ads must not be displayed on any page with content primarily in an unsupported language.

Sites displaying Google ads may not include:

• Violent content, racial intolerance, or advocacy against any individual, group, or organization
• Pornography, adult, or mature content
• Hacking/cracking content
• Illicit drugs and drug paraphernalia
• Excessive profanity
• Gambling or casino-related content
• Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails

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Popularity: 13% [?]

Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:

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Popularity: 13% [?]

AdSense offers a number of ad formats and advertising options for you. While you are encouraged to experiment with those units, Google does place some restrictions on how many ads you can display on a single page. Be aware of the rules below and learn how to optimize your website for Google AdSense

1. AdSense for Content - Ad Units 

Display Ads that are targetted to your site’s unique content. Ad units contain either text ads, image ads, or both. The ads are targeted to the content of your page using contextual and site targeting.

You can display a maximum of three ad units per page.

2. AdSense for Content - Link Units

Each link unit displays a list of topics that are relevant to your page. When users click a topic, they’re brought to a page of related ads. You can place a maximum of one link unit per page.

3. AdSense for Search:

Offer your users web search while earning revenue from ads relevant to their search terms. You can display two Google AdSense for search boxes on each page.

If you are customizing AdSense for search, you can only show one ad link unit in addition to the ads which Google serves with the search results. No other ads may be displayed on your search results page.
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Popularity: 13% [?]

Using Section targeting, you can target an ad unit to a specific section of your blog. What this means is that say you are displaying ads on a particular post. The post is about say Colleges in America. However, in the side bar you have posts about Football, XBox etc. So, how does Google know what keywords to pick while generating targetted ads for your blog? Well… it doesn’t. Using section targeting helps you do this by blocking out irrelevant sections on your page.

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

Implement Section Targeting for a WordPress Blog

So you have a wordpress blog and are looking to implement section targeting.

Step # 1: Log into your Wordpress Admin.

Step # 2: Go to Presentation and then Theme Editor

Step # 3: Under Theme Editor, select the theme file for generating a single page on your blog. This is usually something like single.php  or singlepage.php

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Popularity: 9% [?]

Everyone who owns a blog or publishes content to a blog or a website provide their users some kind of an RSS option. RSS stands for Really Simple Syndication used to publish frequenty updated digital content such as blogs or news feeds.

Users of RSS content use software programs called “feed readers” or “feed aggregators”. The user subscribes to a feed by entering a link of the feed into the reader program. The reader can then check the user’s subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.

FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. If you long for creative ways to attract an audience, see where your content goes once you publish it and generally add a lot more value to your feed, then “feedburning” is for you.

Feedburner also has one of the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g. Wall Street Journal Online, Wired News, Ziff Davis), A-list bloggers and blog networks and individual publishers from around the world.

So, follow this series and get started on increasing subscribers, adding more subscribers for your blog and also adding a major source of revenue for your blog.
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Popularity: 13% [?]

Google offers a great feature for your Blog or Website called Section Targeting. Using Section Targeting allows you to suggest sections of your text or HTML content that you would like Google to emphasize or downplay when matching ads to your site’s content. Using Section Targeting allows you to improve your Ad targeting and display more relevant ads on your blog thereby providing more useful links to your blog visitors besides increasing your click ratio earning you more $$$.

Consider this scenario. Say your Blog is about Soccer. However, in your previous post, you blogged about celebrating your pet Doberman’s birthday. In your comments section, there are links to a Mother’s day post or maybe a comment spam with links to Viagra or something else. So when the GoogleBot comes to your site, how does it know that you want it to focus and display relevant ads for soccer on that post which only constututes say 40% of the real estate on your blog. Well… Google Adsense Section Targeting is here to rescue you.

How do I implement Section Targeting for my Blog?

To implement section targeting, you need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whatever sections you would like to emphasize for ad targeting.

Point your cursor to the beginning of your article and insert the following line to begin section targeting

<!– google_ad_section_start –>

Then if you wish to end section targeting at the end of your story, insert the following HTML

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Popularity: 15% [?]